Luma AI

Luma AI is a creative agent platform built to help teams turn ideas into finished work. Its agents research, generate, and refine across video, image, audio, and text, aiming to solve the gap between a concept and production-ready creative assets that fit a specific brand, audience, and moment.

Key Features

• Multimodal creative agents: Luma Agents work across video, image, audio, and text, researching and refining outputs while maintaining brand consistency throughout.
• Ray 3.2 video generation: Direct video the way you would direct a shoot, with control over every frame, continuity held across every cut, and cinematic-quality finishing.
• Uni-1 brand intelligence: A model-level understanding of your brand that carries style references, character references, and visual grounding into every generated asset.
• Luma Skills: Build a creative workflow once and run it repeatedly, supporting repeatable production processes.
• API access: Model releases such as Ray 3.2 and Uni-1.1 are available via API, alongside the core product.
• Learning Center: Workflows, best practices, and guidance for exploring what you can create with the multimodal agent.

Typical Use Cases

• Campaign asset production: Produce product hero shots, paid social variants, and teasers, generating many directions quickly before a morning standup or delivering dozens of variants by end of day.
• Brand-consistent creative at volume: Use Uni-1 to carry style and character references across every asset so output stays aligned with your brand.
• Directed video work: Use Ray 3.2 to control individual frames and maintain continuity across cuts when finishing cinematic-quality video.
• Repeatable creative workflows: Build a workflow once with Luma Skills and rerun it whenever similar creative work is needed.

How It Works

1. Start with your idea and let Luma Agents research directions across video, image, audio, and text.
2. Generate multiple creative options, such as product hero shots or social variants.
3. Refine outputs, directing video frame by frame with Ray 3.2 or applying brand references through Uni-1.
4. Package workflows you want to repeat using Luma Skills, or access models through the API.

Who It's For

Luma AI suits creative teams and individual creatives who need to move from concept to produced work quickly across multiple media types. It is particularly relevant for those producing brand-sensitive video, image, audio, and text assets at volume, and for teams that want repeatable creative workflows or API access to the underlying models.

FAQ

What can Luma AI generate?

Luma Agents research, generate, and refine across video, image, audio, and text.

What is Ray 3.2?

Ray 3.2 is Luma's video generation model that puts every frame under your control, holds continuity across cuts, and finishes in cinematic quality. It is also available via API.

What is Uni-1?

Uni-1 is brand intelligence at the model level, understanding your brand as deeply as it generates for it and carrying style references, character references, and visual grounding into every asset.

Can I try Luma AI for free?

The site offers a "Try for free" option, with paid access implied by the free offering.

Luma AI gives creative teams a way to research, generate, and refine brand-consistent work across media, making it most useful for those producing creative assets at speed and scale.